Over the past few months I’ve had the opportunity to practice painting using encaustic materials, and it’s becoming pretty apparent that I have a pretty distinct style that I tend to gravitate towards. Painting is a great creative outlet to practice every few weeks, and one of the best parts is seeing how my friends and I are each developing our own unique looks.
In the thirteen years I’ve worked as a designer I know all too well how producing corporate design work can very quickly fall into a structured, branded, easy to replicate process look and feel. Too often, people associate corporate identity with a rigid structuring of design elements that won’t be distortable by an outside (or new) designer. On the flip side, there are companies that employ a much more fluid, interchangeable style of branding which allows them to keep their company looks and feel fresh. There are pros and cons to both trains of thought, and the corporate design world hosts a wide range of both. The current rebranding of DC Comics, for example (yes, I’m a geek!), showcases how a simple logo mark can be modified and adapted to reflect the characters and wide ranging universe of superheroes and villains. Designed by Landor Associates, they worked to create a logo which, in their words, “is a living identity, ever-changing and adaptive to the superheroes and story lines.”
The reason I’m mentioning this is because the very process of encaustic painting and laying down layer after layer of wax, oil paint and mixed media holds no rigid boundaries (I’ve used nails, dry hot peppers, a tree branch, string, paper, and metallic leaf just to name a few), style guides, pantone chips, dos nor don’ts, or anything else to restrict what you want to create. You can be as loose as you want, or you can be rigid. It’s a great process to let your imagination run wild.
Here are a few new paintings that have been made since my last post. Have a great weekend!